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Only 24% of sales emails are opened. The average person deletes 48% of the emails they receive every day. In other words, you’ve got to knock it out of the park when you write a follow-up email to prospective clients.

Your guide to the outside sales process—what it is, when to use it, and how to improve it. 

Before you head out on your next sales prospecting endeavor, take a look at five sales prospecting tips that can make you more successful.

SPIN selling is designed to empower your sales reps to create real connections with customers. Learn how to hone your sales skills with SPIN selling.

Cluster diagrams organize the information of your life. Learn how you create one with our handy cluster diagram template.

Get the most out of your cold calling sales strategy with concrete steps every business and salesperson can use to engage with customers—from the first point of contact and beyond.

What is DMAIC? Learn about the DMAIC methodology, which could help your company manufacture products nearly 100% defect-free.

What is BANT? BANT is considered the old-school, go-to method of sales and lead qualification. It's an acronym for budget, authority, needs, and timeline, and it is a type of sales lead qualification process designed to identify leads worth pursuing.

The content marketing funnel visualizes the journey that potential customers go through when considering a purchase. Learn how to create one and what types of content marketing you can try.

A well-thought-out email marketing funnel and campaign have the power to turn browsers into shoppers and one-time fans into lifelong brand ambassadors.

Prevent hasty decision-making and make more educated decisions when you put a formal decision-making process in place for your business.

Review these steps of the consumer decision-making process and put yourself in the customer’s shoes to make an impact with your sales or marketing.